Show transcribed image text Directions: Record your answers on this exam. Staple your work and SPSS output to the exam and make sure your name is on everything. All work and SPSS output should be stapled to the exam in the order that the questions were asked. You must show your work for ALL hand calculations to receive full credit. Take home exams will be docked for not following all directions. COMPUTATIONS (25 pts) Computation #l: Hypothesis Testing (12.5 pts You are a market researcher recently hired by a large cosmetic company to investigate adolescent girls responses to four new lip gloss colors: raging red, purple rain, hot pink, and tangerine. You collect data from a sample of 100 adolescent female consumers nationwide with regard to their lip gloss preferences. You then ask each consumer which of the four lip glosses they would be most likely to purchase. The sample results are listed below. Are the frequencies in each group what you would expect if consumer responses were equally distributed among the four lip gloss colors? Identify the statistic you will use to answer this question. Use the 6 steps of hy pothesis testing to set up and determine the results of this study. Use a 0.05 alpha level. Do not use SPSS to calculate your test statistic. You may show your work on the exam or attach your work to the BACK of the exam. Record your answers on the exam in the space provided. Hot Pink f 35 Raging Red f=30 Purple Rain f 15 Tangerine f=20 Step 2: Set Up Hynotheses 2 pts) Alpha-05 Step 4 Collect Data/Compute Statistic (4 pts
Directions: Record your answers on this exam. Staple your work and SPSS output to the exam and make sure your name is on everything. All work and SPSS output should be stapled to the exam in the order that the questions were asked. You must show your work for ALL hand calculations to receive full credit. Take home exams will be docked for not following all directions. COMPUTATIONS (25 pts) Computation #l: Hypothesis Testing (12.5 pts You are a market researcher recently hired by a large cosmetic company to investigate adolescent girls responses to four new lip gloss colors: raging red, purple rain, hot pink, and tangerine. You collect data from a sample of 100 adolescent female consumers nationwide with regard to their lip gloss preferences. You then ask each consumer which of the four lip glosses they would be most likely to purchase. The sample results are listed below. Are the frequencies in each group what you would expect if consumer responses were equally distributed among the four lip gloss colors? Identify the statistic you will use to answer this question. Use the 6 steps of hy pothesis testing to set up and determine the results of this study. Use a 0.05 alpha level. Do not use SPSS to calculate your test statistic. You may show your work on the exam or attach your work to the BACK of the exam. Record your answers on the exam in the space provided. Hot Pink f 35 Raging Red f=30 Purple Rain f 15 Tangerine f=20 Step 2: Set Up Hynotheses 2 pts) Alpha-05 Step 4 Collect Data/Compute Statistic (4 pts
