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Show transcribed image text Attempts Keep the Highest: /6 2. The chi-square goodness-of-fit test- Proportions match those of a known population?Aa Aa Visitors to an e-commerce website arrive at the site in one of four ways: by direct access (the visitor types the site's URL into a browser or clicks on a bookmark); via a link on another website, e-mail message, or banner ad; from a paid listing generated by a search engine; or via an organic (unpaid) listing generated by a search engine. Engine Ready, an Internet marketing company, randomly selected 27 U.s. e-commerce companies from its 500 clients and studied a total of 18.7 million visits over a 2-year period. For each visit, data were collected on the traffic source. The relative frequency for each traffic-source type are shown in the following table. [Source: Engine Ready, "Examining the Role Traffic Source Plays in Visitor Purchase Behavior," 2008.1 Traffic Source Direct Access Link Paid Search Ad Search Result Relative Frequency 0.20 0.14 0.41 0:25 Suppose that SparkleMotion, an online jewelry retailer, conducts a test of the hypothesis that its traffic-source proportions are different than the traffic-source proportions for the 18.7 million website visits in the Engine Ready study It selects a random sample of visits to its website and categorizes each visit according to the visit's traffic source. The resulting category counts are shown in the following table e here to search
Attempts Keep the Highest: /6 2. The chi-square goodness-of-fit test- Proportions match those of a known population?Aa Aa Visitors to an e-commerce website arrive at the site in one of four ways: by direct access (the visitor types the site's URL into a browser or clicks on a bookmark); via a link on another website, e-mail message, or banner ad; from a paid listing generated by a search engine; or via an organic (unpaid) listing generated by a search engine. Engine Ready, an Internet marketing company, randomly selected 27 U.s. e-commerce companies from its 500 clients and studied a total of 18.7 million visits over a 2-year period. For each visit, data were collected on the traffic source. The relative frequency for each traffic-source type are shown in the following table. [Source: Engine Ready, "Examining the Role Traffic Source Plays in Visitor Purchase Behavior," 2008.1 Traffic Source Direct Access Link Paid Search Ad Search Result Relative Frequency 0.20 0.14 0.41 0:25 Suppose that SparkleMotion, an online jewelry retailer, conducts a test of the hypothesis that its traffic-source proportions are different than the traffic-source proportions for the 18.7 million website visits in the Engine Ready study It selects a random sample of visits to its website and categorizes each visit according to the visit's traffic source. The resulting category counts are shown in the following table e here to search
