Question 5
_____ is accomplished when a firm invests in various products in different categories.
|
Benchmarking |
||
|
Divestiture |
||
|
Forecasting |
||
|
Diversification |
_____ is a good way for companies to expand their brands into foreign markets because the corporation takes less of the risk, and the entity taking the risk is usually more familiar with the local market.
|
Franchising |
||
|
Joint Venture |
||
|
Licensing |
||
|
Wholly Owned Subsidiary |
