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Develop a response using the following to guide you:  

1. Identify a product/service of your choice.
2. Provide a description of your product (at least 250 words) and market (at least 250 words).
3. Identify your segment, target market, and positioning strategy (at least 250 words).
4. Develop a SWOT analysis with at least four points for each dimension.
5. Develop a PESTLE analysis with at least four points for each dimension.

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