Please see attachment for instructions. Choose any brands within the fitness or travel/tourism industry.
Brand Audit
(Choose a brand)
Conduct a brand audit on the company of your choice based on the checklists found in the materials.
-What is your brand?
How do you know if your brand is maintaining a consistent customer experience and/or equity? You conduct a brand audit
-When Should a Company Conduct A Brand Audit?
-What Brand Elements Should be Reviewed?
-Conduct Your Brand Audit
- In small collaborative teams or individually, go through the checklist process to review 2-4 elements of each category to conduct a short brand audit based on the checklists found in the materials.
