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96.There is a saying, “Never go to the grocery store hungry.” This saying suggests that a.

by | Sep 9, 2023 | accounting

 

96.There is a saying, “Never go to the grocery store hungry.” This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

 

A.shopping

B.social

C.theoretical

D.external

E.temporal

97.The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.

 

A.extended problem solving; limited problem solving

B.culturally influenced; autonomous

C.economic; social

D.physiological/safety; esteem/self-actualization

E.habitual; extended

98.Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

 

A.An external locus of control

B.High involvement

C.Low involvement

D.Differential content

E.Internet advertising

99.Thanh has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in

 

A.low involvement decision making.

B.extended problem solving.

C.habitual decision making.

D.prepurchase dissonance.

E.limited problem solving.

100.Limited problem solving usually relies on

 

A.past experience more than on external information.

B.situational stimuli and attitudes.

C.external search for information.

D.financial analysis of performance risk.

E.evaluation of the universal set.

101.Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Henri will most likely engage in a(n) __________ process.

 

A.impulse buying

B.limited problem solving

C.extended problem solving

D.ritual consumption

E.affective decision

102.Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make

 

A.impulse purchases.

B.limited problem solving decisions.

C.extended problem solving decisions.

D.ritual consumption purchases.

E.affective alternative decisions.

103.Marketers love consumers who engage in __________, buying their company's product with little thought or consideration of alternatives.

 

A.compensatory decisions

B.personal problem solving

C.extended problem solving

D.reference group consumption

E.habitual decision making

104.To attract and maintain habitual purchasers, marketers spend considerable effort

 

A.analyzing consumer data for postpurchase dissonance signals.

B.creating strong brands and store loyalty.

C.cultivating cultural decision making.

D.reducing financial risk and increasing psychological payout.

E.offering alternative brands.

105.For which of the following purchases would consumers most likely engage in limited problem solving?

 

A.college courses

B.a new car

C.a home

D.coffee to go, for a regular coffee drinker

E.a location for a large wedding reception

 

 

  

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