71) An OLAP measure is a(n) ________.
A) characteristic of an OLAP report
B) data item to be processed in an OLAP report
C) attribute of an OLAP report
D) detailed report on a data structure
72) An OLAP ________ is a characteristic or attribute of a measure.
A) cube
B) dimension
C) dashboard
D) cluster
73) An OLAP report that displays information using three dimensions is called an OLAP ________.
A) warehouse
B) dashboard
C) cluster
D) cube
74) Cluster analysis is an example of a(n) ________ process.
A) data mining
B) online analytical
C) reporting
D) visualization
75) ________ analysis uses statistical techniques to identify groups of entities that have similar characteristics.
A) Market basket
B) RFM
C) Cluster
D) Regression
76) ________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.
A) Market basket
B) RFM
C) Cluster
D) Regression
77) Regression analysis is used to ________.
A) rank customers according to their purchasing patterns
B) predict future performance
C) identify groups of entities that have similar characteristics
D) perform basic operations
78) ________ analysis determines sales patterns such as products that customers tend to buy together.
A) RFM
B) Cluster
C) Regression
D) Market basket
79) A retail store wants to identify the types of products that they should bundle together on sale. Which of the following types of analysis would be most suitable for this purpose?
A) market basket
B) RFM
C) cluster
D) OLAP
80) Selling related products to customers is called ________.
A) hard-selling
B) down-selling
C) up-selling
D) cross-selling
