Review the information in “MKT-832 Integrated Case Study,” located in the Course Add-Ons for this course. This includes narrative information as well as financial and supporting documentation.
Write a paper (750-1,000 words) that suggests resolutions to the business case presented in “MKT-832 Integrated Case Study.” Include the following in your paper:
- A 1-2-sentence summary of the marketing issue presented in the case.
- A discussion with rationales supported by research and marketing theory analysis for at least two viable potential resolutions to the case. Should the brands merge or remain separate? Why? How do the mission, vision, and core values of Purple Cloud influence the viable options? (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges.)