129.How is vendor analysis different from a consumer's postpurchase evaluation?
130.Vance wants his company to consider using Vonage for VoIP telephone calls instead of its existing telephone provider. He approaches his supervisor, the Telecomm manager, and suggests this change. In the buying center concept, what role does Vance play?
131.When Vance proposed switching the company to Vonage for VoIP telephone calls, he had to approach Deborah, assistant to the firm's head of the purchasing department, to find out how to proceed. Everyone in the company knows that nothing is purchased without going through Deborah first. What role does Deborah play in a buying center?
132.The World Trade Organization creates proposals that are then discussed by all 135 member countries and not approved until the proposal is agreeable to all. What type of organizational culture exists in the WTO?